The most successful marketers have their content creation strategy down to a science: plan, create, promote, measure, rinse and repeat. This is how the best content marketing gets done. Each step is dependent upon the previous one, to achieve success.
Why then, do so many content creators disregard their analytics when measurement and analysis are so crucial to ongoing improvement?
You don’t see a value in blogging for business. I get it. There are a TON of people out there who just don’t see a point to it all. To you, your website is more like a business card. It’s a static entity that doesn’t change often – if ever. You’ve got your keyword strategy mostly buttoned up and you “think” you’re good to go. People will find you, they’ll love what they see and POOF – you’ll attract tons of online leads and new clients.
I have two callings in life: marketing and dog rescue. After watching GoDaddy’s attempt at humor with their initial Superbowl puppy blunder, I was angry. I’ll spare you my heated opinions of puppy mills, how unsafe it is to carry animals in the bed of a pickup truck and the fifty other “issues” I had with their commercial. We all know it was bad. We all know why.
