Mary Coombs

Mary Coombs
Mary Coombs, a partner at Coombs Marketing, has spent the last 10 years helping small and medium size business grow their brand presence and qualified prospects using Inbound Marketing tools, SEO, SEM, and social media, as well as traditional outbound online tools like Facebook advertising and radio. She has hundreds of hours of social media presence in her client’s name. She creates and acquires relevant content for her clients to share with their target market. Mary helps her clients to segment communications to match prospects’ needs at various stages of the buying cycle. She is an expert at using LinkedIn as a prospecting tool for clients. Mary has recently completed the HubSpot Partner Certification for Coombs Marketing. She co-founded Coombs Productions, Inc in 1986 and developed it into a successful marketing agency, Coombs Marketing, which was recognized on the Fortune 500 list of fastest-growing privately held businesses. While at Coombs, she has earned a number of marketing, branding, web, and business television awards. Her client account relationships included Kodak, Xerox, Bausch & Lomb, Constellation Brands, Duke Energy among others. Mary is an accomplished producer of media events and a team leader in all aspects of special event management and production. She co-created a satellite industry symposium for major corporations using satellite technology to communicate with their customers and employees. Clients include, Toys "R" Us, New York Life, ITVA Foundation, Weight Watchers of America, Xerox, Novell, and Toro. Mary directed the Coombs team through brand execution for Xerox Global Services and Duke Power Business Services and rebranding efforts at Duke Energy Corporate. Mary graduated from St. John Fisher College and lives in the Charlotte, NC area with her family.
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Recent Posts

4 steps to identifying leads online!

by Mary Coombs on May 6,2014

So you have a website and a blog, and you are contributing remarkable content and promoting it on social media. You see a spike in traffic on your site but you aren't getting any new customers or online leads.  What to do?

Simple, focus on conversion. Right now you are at the top of your marketing funnel.  You need to start moving your visitors down and converting them to qualified sales opportunities.

How do you make this traffic convert to a known prospect?

Who are they?  What are their needs? The best way to find out is by posting a compelling offer that your buyer persona would be interested in learning about. Create a call-to-action (CTA) and promote your offer. Launch a landing page with a form for visitors to submit their information and measure the whole process. Easy, right?

CEO's: Be your brand in video.

by Mary Coombs on January 30,2014

CEO's, founders, owners always tell their story with passion. On video, the story can be told over and over to employees, customers, partners and investors. It works.

I have helped make "off camera" people look GREAT "ON camera" for years. I know the tips, techniques, and technology to make you a very effective on camera, or any kind of presentation. (We even made a training video called Being On TV!)

Customer Testimonials : Make your claims believable.

by Mary Coombs on January 29,2014

You have a great product or service or cause... right? Customer or user testimonials are a powerful way to make your claims and value propositions believable and trustworthy.