Mary Coombs

Mary Coombs
Mary Coombs, a partner at Coombs Marketing, has spent the last 10 years helping small and medium size business grow their brand presence and qualified prospects using Inbound Marketing tools, SEO, SEM, and social media, as well as traditional outbound online tools like Facebook advertising and radio. She has hundreds of hours of social media presence in her client’s name. She creates and acquires relevant content for her clients to share with their target market. Mary helps her clients to segment communications to match prospects’ needs at various stages of the buying cycle. She is an expert at using LinkedIn as a prospecting tool for clients. Mary has recently completed the HubSpot Partner Certification for Coombs Marketing. She co-founded Coombs Productions, Inc in 1986 and developed it into a successful marketing agency, Coombs Marketing, which was recognized on the Fortune 500 list of fastest-growing privately held businesses. While at Coombs, she has earned a number of marketing, branding, web, and business television awards. Her client account relationships included Kodak, Xerox, Bausch & Lomb, Constellation Brands, Duke Energy among others. Mary is an accomplished producer of media events and a team leader in all aspects of special event management and production. She co-created a satellite industry symposium for major corporations using satellite technology to communicate with their customers and employees. Clients include, Toys "R" Us, New York Life, ITVA Foundation, Weight Watchers of America, Xerox, Novell, and Toro. Mary directed the Coombs team through brand execution for Xerox Global Services and Duke Power Business Services and rebranding efforts at Duke Energy Corporate. Mary graduated from St. John Fisher College and lives in the Charlotte, NC area with her family.
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Recent Posts

2015-What a year!

by Mary Coombs on December 31,2015

This has been one of the quieter weeks of 2015.  Phones aren't ringing and emails are not flying at their normal daily rate!  This has given me time to think about the year (as many of us do at this time!)  I am thankful for so many things that we experienced and learned over the year. 

Year 2 of Katie Coombs, Director of Awesome, working with Mom and Dad. We have watched her grow as a talented marketer, with an eye for design, a HubSpot power user, and a great Inbound Marketer.  She has figured out how to maneuver the all powerful OZ of software to make it sing for our clients and for us!  She's now working on version 2 of "this" generation of Coombs Marketing's website!  (Some of you might remember other versions of Coombs Marketing websites, since our first one in 1997. Yes, we had a website before Google did!)

The year has brought a new group of clients that we really appreciate working with. Most are in Rochester, NY, so the ...

Marketing KPIs to watch in 2016

by Mary Coombs on December 29,2015

KPIs to watch in 2016 and why!

Now that the holiday dust has settled, I'm looking toward 2016 with an "analytical eye."  My thoughts turn to a new year of strategic marketing/sales campaigns. 

Any rational marketing/sales strategy needs to have a clear goal and be measured. Does it work? Is there a better way?

How do you know if you don't measure?

The right "sales approved" Key Performance Indicators (KPI) sharpen the strategic marketing plan. You probably don't have an actionable marketing plan... if you don't have clear KPI's that the the sales team REALLY aligns with.

Your website should be as effective as your best sales person.

Every business is different. But not THAT different. Here are a few KPI's for the "hub" of most good digital marketing: Your website. Your website should be as effective as your best sales person. Everyone who is interested in your ...

CEOs! Is your company healthy enough to market?

by Mary Coombs on September 7,2015

At Coombs Marketing we describe our inbound methodology as a “crockpot” not a “microwave” solution.

Inbound Marketing is not a solution that will pull a company that needs “quick sales” out of a crisis.  But, it is an essential solution for solid companies that want to grow in a sustainable way.

This means being a healthy company, which includes three critical approaches for marketing and sales:

 

The 3 Top Benefits of Making a CEO Video

by Mary Coombs on July 23,2015

Recently we posted the newest CEO video in our catalog.  This is Bruce Peters, CEO of CEOhq.  We really like this as an example because it embodies all of the most critical benefits.