Mary Coombs

Mary Coombs
Mary Coombs, a partner at Coombs Marketing, has spent the last 10 years helping small and medium size business grow their brand presence and qualified prospects using Inbound Marketing tools, SEO, SEM, and social media, as well as traditional outbound online tools like Facebook advertising and radio. She has hundreds of hours of social media presence in her client’s name. She creates and acquires relevant content for her clients to share with their target market. Mary helps her clients to segment communications to match prospects’ needs at various stages of the buying cycle. She is an expert at using LinkedIn as a prospecting tool for clients. Mary has recently completed the HubSpot Partner Certification for Coombs Marketing. She co-founded Coombs Productions, Inc in 1986 and developed it into a successful marketing agency, Coombs Marketing, which was recognized on the Fortune 500 list of fastest-growing privately held businesses. While at Coombs, she has earned a number of marketing, branding, web, and business television awards. Her client account relationships included Kodak, Xerox, Bausch & Lomb, Constellation Brands, Duke Energy among others. Mary is an accomplished producer of media events and a team leader in all aspects of special event management and production. She co-created a satellite industry symposium for major corporations using satellite technology to communicate with their customers and employees. Clients include, Toys "R" Us, New York Life, ITVA Foundation, Weight Watchers of America, Xerox, Novell, and Toro. Mary directed the Coombs team through brand execution for Xerox Global Services and Duke Power Business Services and rebranding efforts at Duke Energy Corporate. Mary graduated from St. John Fisher College and lives in the Charlotte, NC area with her family.
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Recent Posts

4 steps to strategic social selling

by Mary Coombs on March 21,2017

Do you use social media strategically? Do you question if it's even possible? The answer is a resounding YES!

Social media, when used strategically is targeted, and absolutely measurable. If you can measure the results of social media, you can determine its ROI.

What are the elements to strategically using social media ? 

7 techniques that generate leads online

by Mary Coombs on February 1,2017

Did you know that only one in ten marketers feel their lead generation campaigns are effective? Is your marketing team one of them?

Generating leads – high in both quantity and quality - is a marketer's most important objective. A successful lead generation engine is what keeps the funnel full of sales prospects while you sleep. Surprisingly, only 1 in 10 marketers feel their lead generation campaigns work. What gives?

There can be a lot of moving parts in any lead generation campaign and often times it’s difficult to know which parts need fine tuning. So what goes into a best-of-class lead generation engine? First, let's take a look into the mechanics of high performing lead ...

When PR matters

by Mary Coombs on January 23,2017

We just returned from a week in Rochester and the weather was above normal with NO SNOW! That's a plus in January. We spent the week preparing for an Open House for the newly renovated eye center, that kicked off the year-long campaign, The NEW Rochester Eye & Laser Center.

We decided some traditional "PR" would be beneficial for our client, so we combined the cient investment in the newly renovated Rochester Eye & Laser Center with the transformation of Rochester's Inner Loop, Mayor Warren's initiative. We completed a press release and video news release that was sent to the Rochester press and Mayor Warren's office a month ago.  The Rochester Business Journal and several local suburban papers picked up the story. We designed and mailed an invitation to the local area businesses on Park Avenue, Main Street and ...

2016-What a year of online lead generation!

by Mary Coombs on January 4,2017

Wow! This is the hardest blog post I've had to start so far. Why? I have not written a blog post for Coombs Marketing in a year!! So, I ask myself why that is? How is it that others can post monthly, weekly, and even daily and I can't get one out in a YEAR for our business? I have however written many blog posts for clients this year. I'm sure we are not the only agency that neglects themselves when they get busy, or even convinces themselves that there's no time to write a post. And, the best way to nuture existing customers and gain new ones, is to put out valuable information that they can use. So here goes...I decided to break the writer's block and go for it. Let's call it Coombs Marketing's New Years Resolution. You can track how well we do with it.