Mary Coombs

Mary Coombs
Mary Coombs, a partner at Coombs Marketing, has spent the last 10 years helping small and medium size business grow their brand presence and qualified prospects using Inbound Marketing tools, SEO, SEM, and social media, as well as traditional outbound online tools like Facebook advertising and radio. She has hundreds of hours of social media presence in her client’s name. She creates and acquires relevant content for her clients to share with their target market. Mary helps her clients to segment communications to match prospects’ needs at various stages of the buying cycle. She is an expert at using LinkedIn as a prospecting tool for clients. Mary has recently completed the HubSpot Partner Certification for Coombs Marketing. She co-founded Coombs Productions, Inc in 1986 and developed it into a successful marketing agency, Coombs Marketing, which was recognized on the Fortune 500 list of fastest-growing privately held businesses. While at Coombs, she has earned a number of marketing, branding, web, and business television awards. Her client account relationships included Kodak, Xerox, Bausch & Lomb, Constellation Brands, Duke Energy among others. Mary is an accomplished producer of media events and a team leader in all aspects of special event management and production. She co-created a satellite industry symposium for major corporations using satellite technology to communicate with their customers and employees. Clients include, Toys "R" Us, New York Life, ITVA Foundation, Weight Watchers of America, Xerox, Novell, and Toro. Mary directed the Coombs team through brand execution for Xerox Global Services and Duke Power Business Services and rebranding efforts at Duke Energy Corporate. Mary graduated from St. John Fisher College and lives in the Charlotte, NC area with her family.
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Recent Posts

7 Marketing Must-Reads for Active Holiday Guest Avoidance

by Mary Coombs on November 25,2014

Do you feel like you're having a Griswold style Thanksgiving?  If your relatives are driving you batty and you're looking for some good "reads" in the realm of marketing, kick your shoes off and relax.  Here are 7 valuable Blogs I have learned from.  

In her article, Content Strategy for the Customer Journey: Marketing that Makes Business Sense, from Conversation Agent, Valeria Maltoni talks about how relevant content leads to discovery, drives engagement and inspires action. It's a great explanation of the entire process of engaging and providing value. This is true for both client acquisition and client ...

Back to school checklist for gaining online leads

by Mary Coombs on August 18,2014

The summer is soon ending and the time is coming to get back to work. My definition of "getting back to work" is work without the thought or preparedness for vacation!   I live in the South, and the kids start school this week. Having grown up in Rochester, NY, it's odd to me, to see school buses before Labor Day, but it's normal here in Charlotte, NC.

What should be "normal" for you is making sure your web efforts do all the basic blocking and tackling, (there's a fall analogy!) that should gain you leads and sales.

So turning my thoughts toward work and building business, it seemed useful to put together a checklist of ways to attract business.  Here goes...

WOW! 45% of Marketers Report Lacking an Effective Marketing Strategy

by Mary Coombs on July 30,2014

According to an article in MarketingProfs, by Ayaz Nanji, entitled  2014 Marketing Automation  Benchmarks and Trends, nearly 45% of global marketers report that lacking an effective strategy hampered their marketing efforts ...and these are people who already have marketing automation. This statistic is astounding to me!

Isn't the job of global marketing to create and implement an effective ...

5 Ways to Create an Alignment Between Marketing and Sales

by Mary Coombs on July 19,2014

To achieve alignment, you need an agreement. Sales and Marketing are on the same team. Okay, let’s be 8ceb4538-729f-46f1-9932-2c56f0189fa5honest: At most companies, it doesn’t actually feel that way. According to a Corporate Executive Board study, 87% of the terms Sales and Marketing use to describe each other are negative. According to our own research, 59% of marketers admit that they have no formal agreement with sales to determine both teams’ responsibilities, so it’s no wonder that sales and marketing alignment isn’t happening.

Figuring out how to unify sales and marketing isn't easy. But once you figure out the basics, you've opened the doors to tremendous opportunities for growth and learning.