You should go. We are.
Today the smart money in marketing is on internet marketing, marketing automation, inbound marketing and HubSpot. This is especially true for small and medium sized business.
Mike Coombs
Recent Posts
A recent Harvard Business Review article, entitled "The Rebirth of the CMO" discuss's the digital marketing transformation that has changed the role of CMO's. And marketing.
"Digitally enabled tools and processes have altered what and how a business sells, flipped the tables on the typical customer relationship, introduced a glut of new channels and competitors, and made it harder for organizations to break through the “noise.”
Flipped the tables on the typical customer relationship? Harder to break through the noise? Clearly, big companies see what's happening in internet marketing.
This change is even more profound for small and medium sized business.
The marketing strategy blog post I probably shouldn't write.
For small and medium sized business...
Lots of firms do not have a clear, bottom line focused marketing strategy for qualified online leads.
(Despite the fact they could win on the web!)
A couple of recent personal experiences have generated this post. Here are my two main points that sales and marketing people in small-to-medium size businesses may not know:
You can sell with social media.
(If you know what you are doing.)
That’s not the conventional wisdom of a lot of sales and marketing professionals (for good reason). And...
