A recent Harvard Business Review article, entitled "The Rebirth of the CMO" discuss's the digital marketing transformation that has changed the role of CMO's. And marketing.
"Digitally enabled tools and processes have altered what and how a business sells, flipped the tables on the typical customer relationship, introduced a glut of new channels and competitors, and made it harder for organizations to break through the “noise.”
Flipped the tables on the typical customer relationship? Harder to break through the noise? Clearly, big companies see what's happening in internet marketing.
This change is even more profound for small and medium sized business.
