Inbound marketing is systematic online lead generation and revenue generating follow up.  If you are in sales you should be taking a very close look at getting leads with inbound marketing.  Why?

“If it doesn’t make dollars, it doesn’t make sense” 

That's already a cliché amongst inbound marketing professionals because inbound marketing is about measured lead generation. And sales.

Inbound Marketing directly supports sales.

Traditional marketing has it's measures. But how well do they connect to the bottom line? Inbound Marketing focuses on online lead generation and nurture.  It's sophisticated web leads marketing and it's more integral to “sales” than traditional marketing.

Why is it taking off?  You already know.  This generation of customer "lives" in web search, email, and online social. They are always connected and they expect to conduct trusted ...

Your sales and marketing teams work perfectly together, right?

Creating a more profitable sales and marketing team requires a strategic approach that treats the two “flavors” as a single, cost efficient, revenue-generating organization.

That’s what inbound marketing lead generation does best.

The keys are data-driven agreements and tools that define what marketing tactics clearly produce leads and sales.

Let’s start with my belief:  The web, and digital, wins.

Marketing, sales, PR and customer service are increasingly dominated (OK, “influenced”) by email, social, and websites. Customers do research about products/services before they choose a vendor, let alone trust you enough to make contact and ultimately become an online lead or sale.

Information is easy to find. Will you "get found" and become a  trusted source of information before the purchase is made?

So sure, you have a website, you use email, you have social media accounts, and maybe you have a blog (you probably should) and/or dabble in Pay Per Click (PPC)?

But, what is your quantifiable return on investment? 

If you don’t take sales that can be attributed to ...