Let’s start with my belief:  The web, and digital, wins.

Marketing, sales, PR and customer service are increasingly dominated (OK, “influenced”) by email, social, and websites. Customers do research about products/services before they choose a vendor, let alone trust you enough to make contact and ultimately become an online lead or sale.

Information is easy to find. Will you "get found" and become a  trusted source of information before the purchase is made?

So sure, you have a website, you use email, you have social media accounts, and maybe you have a blog (you probably should) and/or dabble in Pay Per Click (PPC)?

But, what is your quantifiable return on investment? 

If you don’t take sales that can be attributed to ...

Throwback Thursday:  Here's an award winning sales video we wrote, produced and directed for the Xerox Corporation a while back. It played as the beginning of sales presentations and at large sales meetings.