Stats you should know. And examples.

Everyone is an expert at watching and listening to video. Video “literacy” is extremely high.

Quality video is the most powerful communications medium...

short of "face-to-face". But we can’t be face-to-face with everyone in marketing, so using video online is an undeniable winner. Video is persuasive.

Video delivers SIGHT, SOUND, MOTION, and most important, EMOTION. And it’s easy to deliver online video via your website.

74% of marketing survey respondents say videos increase people’s understanding of your product or service @DigitalSherpas 2014

I say it’s higher than that.

What connects small business marketing and Super Bowl ads?

Marketing for heart, humanity, and utility.

In the age of the internet and ubiquitous information, our messages must tug at heart strings or provide immediate usefulness, or we lose the customer to pages where they get what they really want and need: love, care, assurance, intelligence, humanity, and “usefulness”.

“More and more, brands are thinking very seriously about the role they play in life” said Jim Stengel, a business consultant who previously worked as chief marketing officer at Proctor & Gamble. “Call it purpose, ideals, mission… whatever, but it is a sweeping force in marketing departments and agencies”.

Really? I would argue the big old school advertisers are just catching up to the ...

Content marketing works very well for small and medium size business.

Blogging is an essential way to win on the web

Good blogging is great for SEO. If it provides customer relevant content and if properly optimized, it will attract an audience that is interested in your business expertise. They will find you when they are actively looking for what you sell! That provides a zero moment of truth and an ongoing customer relationship.