As I write this, it’s my daughter Katie’s birthday. We’ll celebrate and measure the years tonight. We’ll think about what matters.
It’s also the holiday season. We’ll all give a little thought to what matters most to us. I know I will measure what has mattered to me a bit.
Video is powerful for a wide variety of online selling applications. Obviously pure selling, features, and benefits videos use sight, sound, motion and emotion very effectively. And there are many other ways to sell with video on your website and elsewhere.
One is a testimonial video.
A vain emperor who cares about nothing except wearing and displaying clothes hires two tailors who promise him the finest, best suit of clothes from a fabric invisible to anyone who is unfit for his position. The Emperor's ministers cannot see the clothing themselves, but pretend that they can for fear of appearing unfit for their positions and the Emperor does the same. (Illustration by Vilhelm Pedersen for the original Hans Christian Anderson story.)
First, if you get my analogy, I'm sorry. Ouch.
AND, there are some very sophisticated and interactive ways to make video part of your inbound marketing, selling or training process too. It's all available. And nothing beats video because...
