Online video content is powerful for marketing, selling, training and brand building.

Check out our latest video, produced for our client, Fiberon Decking.  Fiberon makes Veranda ArmorGuard® decking and railing for The Home Depot. It’s the premiere product in its category.

This video is a selling/value proposition video. We combined beauty shots of the product, with an expert customer testimonial, and just a hint of “how to,” to make this video an effective "sell" to the target persona.

The video will live on the composite decking page at www.homedepot.com, a page that gets multi-hundreds of thousands of views. Check it out.

As I write this, it’s my daughter Katie’s birthday. We’ll celebrate and measure the years tonight.  We’ll think about what matters.

It’s also the holiday season. We’ll all give a little thought to what matters most to us. I know I will measure what has mattered to me a bit. 

What matters and what do we measure in business?

Video is powerful for a wide variety of online selling applications. Obviously pure selling, features, and benefits videos use sight, sound, motion and emotion very effectively. And there are many other ways to sell with video on your website and elsewhere.

One is a testimonial video.

Is your social media marketing covering your bottom line?

A vain emperor who cares about nothing except wearing and displaying clothes hires two tailors who promise him the finest, best suit of clothes from a fabric invisible to anyone who is unfit for his position. The Emperor's ministers cannot see the clothing themselves, but pretend that they can for fear of appearing unfit for their positions and the Emperor does the same. (Illustration by Vilhelm Pedersen for the original Hans Christian Anderson story.)

Why do you do social media?  ...