I was reading an eBook the other day and one statistic really floored me. According to HubSpot, 50% of leads are qualified but not currently ready to buy. Although this may sound discouraging, I assure you that with some due diligence and a good strategy, an effective lead nurturing campaign will position you right where you need to be.
This post is the 5th of 5 posts discussing four digital sales essentials for small business.
How to think about marketing expertise.
Wise digital marketing IS an essential investment for small business. Expertise, and the ability to execute, are imperative. So in marketing, if it doesn’t make dollars, it doesn’t make sense. Forgive me if this sounds a bit like a rant. What is really essential is…
Knowledgeable "selling" marketers who execute, and measure results.
This post is the 4th of 5 posts discussing four digital sales essentials for small business.
If you ARE a small business person, this might be...
The part you do not know.
You KNOW you need a great website. You KNOW you need compelling messages. And you surely know you need smart people around. But do you know about...
This post is the 3rd of 5 posts discussing four digital sales essentials for small business.
1. Overview, 2. Mobile, Web, SEO, 3. Compelling Offers/Clear Messages,
4. Automatic Lead Capture CRM & Follow UP, 5. Expertise-Execution
Here is what is NOT new.
