This post is the second of 5 posts discussing 4 digital sales essentials for small business.
1. Overview, 2. Mobile, Web, SEO, 3. Compelling Offers/Clear Messages,
4. Automatic Lead Capture CRM & Follow UP, 5. Expertise-Execution
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This post is the first of 5 posts discussing 4 digital sales essentials for small business.
1. Overview, 2. Mobile, Web, SEO, 3. Compelling Offers/Clear Messages,
4. Automatic Lead Capture CRM & Follow UP, 5. Expertise-Execution
Find experts who execute and measure.
Today, in small and medium size businesses, digital marketing is ...
The most successful marketers have their content creation strategy down to a science: plan, create, promote, measure, rinse and repeat. This is how the best content marketing gets done. Each step is dependent upon the previous one, to achieve success.
Why then, do so many content creators disregard their analytics when measurement and analysis are so crucial to ongoing improvement?
Brand marketing starts at the top.
A simple talking head video message, done authentically, and with just the right touch of charm or charisma, is the most cost effective marketing you can do.
Put it right in the middle of your most relevant web page. Promote it socially. Make it available to investors, partners, customers, new hires, employees. What’s this company about? What’s the boss say and think?