Basic Search Engine Optimization is essential marketing.

If you build it… well, they will not come without Search Engine Optimization (SEO). Are you on Google’s first page for your specific product or service? What are your keywords?

Keyword research is FREE market research because it's based on actual customer behavior.

This post is the 5th of 5 posts discussing four digital sales essentials for small business.

How to think about marketing expertise.

Wise digital marketing IS an essential investment for small business. Expertise, and the ability to execute, are imperative.  So in marketing,  if it doesn’t make dollars, it doesn’t make sense. Forgive me if this sounds a bit like a rant. What is really essential is…

Knowledgeable "selling" marketers who execute, and measure results.

This post is the second of 5 posts discussing 4 digital sales essentials for small business.

1. Overview,  2. Mobile, Web, SEO,  3. Compelling Offers/Clear Messages, 

4. Automatic Lead Capture CRM & Follow UP, 5. Expertise-Execution

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