--- title: Traditional, internet and inbound marketing... and life. | keyword research description: keyword research | Inbound, internet, and traditional marketing information --- [![New Coombs Logo Stacked - Black 1826x1291.png](https://www.coombsmarketing.com/hs-fs/hubfs/Coombs%20Logos%20-%20Old%20+%20New/New%20Coombs%20Logo%20Stacked%20-%20Black%201826x1291.png?width=1592&name=New%20Coombs%20Logo%20Stacked%20-%20Black%201826x1291.png "New Coombs Logo Stacked - Black 1826x1291.png")](https://www.coombsmarketing.com) [![New Coombs Logo Stacked - Black 1826x1291.png](https://www.coombsmarketing.com/hs-fs/hubfs/Coombs%20Logos%20-%20Old%20+%20New/New%20Coombs%20Logo%20Stacked%20-%20Black%201826x1291.png?width=1592&name=New%20Coombs%20Logo%20Stacked%20-%20Black%201826x1291.png "New Coombs Logo Stacked - Black 1826x1291.png")](https://www.coombsmarketing.com) - [Inbound Marketing & Sales](https://www.coombsmarketing.com/inbound-marketing) - [Medical Marketing](https://www.coombsmarketing.com/medical-marketing-and-advertising) - [Video](https://www.coombsmarketing.com/marketing-video-production) - [Video Retainer](https://www.coombsmarketing.com/video-retainer) - [Services](https://www.coombsmarketing.com/results-driven-inbound-marketing-strategy-methodology-software-and-execution) - [Social Selling](https://www.coombsmarketing.com/social-selling) - [SEO, Pay Per Click, Analytics & CRM](https://www.coombsmarketing.com/seo-pay-per-click-analytics-crm) - [Content Marketing](https://www.coombsmarketing.com/content-creation-and-content-strategy) - [Web Development & Redesign](https://www.coombsmarketing.com/growth-driven-web-design) - [Blog](https://www.coombsmarketing.com/coombs-content) - [About](https://www.coombsmarketing.com/about-coombs-marketing) - [Contact](https://www.coombsmarketing.com/contact-us) # Welcome to Coombs Content       ### Subscribe to Coombs Content #### Browse by Category - [Inbound Marketing (44)](https://www.coombsmarketing.com/coombs-content/topic/inbound-marketing) - [Video (24)](https://www.coombsmarketing.com/coombs-content/topic/video) - [Online Lead Generation (18)](https://www.coombsmarketing.com/coombs-content/topic/online-lead-generation) - [SEO (13)](https://www.coombsmarketing.com/coombs-content/topic/seo) - [Web Design (12)](https://www.coombsmarketing.com/coombs-content/topic/web-design) - [Content (9)](https://www.coombsmarketing.com/coombs-content/topic/content) [Best SEO Agencies In Charlotte](https://www.designrush.com/agency/search-engine-optimization/north-carolina/charlotte) #### Popular Posts [![](https://www.coombsmarketing.com/hubfs/Stock%20images/Hand%20touching%20tablet%20pc,%20social%20media%20concept.jpeg)](https://www.coombsmarketing.com/coombs-content/local-advertising-what-is-it-and-why-do-you-need-it-0) # [Marketing in an economic downturn](https://www.coombsmarketing.com/coombs-content/local-advertising-what-is-it-and-why-do-you-need-it-0) by [Katie Coombs](https://www.coombsmarketing.com/coombs-content/author/katie-coombs) on March 17,2020 In times of economic (pandemic) downturn, many businesses are searching for ways to keep costs in check. When this happens, first budget item to be cut tends to be the marketing spend. We would argue that it may make sense to cut out some of your traditional marketing deliverables, but not digital marketing.  [![](https://www.coombsmarketing.com/hubfs/Stock%20images/Local%20Marketing%20on%20Laptop%20Screen.%20Online%20Working%20Concept..jpeg)](https://www.coombsmarketing.com/coombs-content/local-advertising-what-is-it-and-why-do-you-need-it) # [Local Advertising; What is it and why do you need it?](https://www.coombsmarketing.com/coombs-content/local-advertising-what-is-it-and-why-do-you-need-it) by [Katie Coombs](https://www.coombsmarketing.com/coombs-content/author/katie-coombs) on February 25,2020 To target audiences that are close to the location of your business, you need a local marketing strategy. A business looking to use local influencers and regional assets to attract customers in local neighborhoods, would benefit from a fine-tuned local marketing plan. [![](https://www.coombsmarketing.com/hubfs/Get%20Found-2.png)](https://www.coombsmarketing.com/coombs-content/how-to-do-free-market-research) # [How to do free market research](https://www.coombsmarketing.com/coombs-content/how-to-do-free-market-research) by [Mike Coombs](https://www.coombsmarketing.com/coombs-content/author/mike-coombs) on August 2,2019 **Basic Search Engine Optimization is essential marketing.** If you build it… well, they **will not** come without Search Engine Optimization (SEO). Are you on Google’s first page for *your* specific product or service? What are your keywords? ## Keyword research is FREE market research because it's based on actual customer behavior. 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