In times of economic (pandemic) downturn, many businesses are searching for ways to keep costs in check. When this happens, first budget item to be cut tends to be the marketing spend. We would argue that it may make sense to cut out some of your traditional marketing deliverables, but not digital marketing.
Marketing in an economic downturn
by Katie Coombs on March 17,2020
Local Advertising; What is it and why do you need it?
by Katie Coombs on February 25,2020
To target audiences that are close to the location of your business, you need a local marketing strategy. A business looking to use local influencers and regional assets to attract customers in local neighborhoods, would benefit from a fine-tuned local marketing plan.
How to do free market research
by Mike Coombs on August 2,2019
Basic Search Engine Optimization is essential marketing.
If you build it… well, they will not come without Search Engine Optimization (SEO). Are you on Google’s first page for your specific product or service? What are your keywords?