So, your existing ROCKSTAR marketing efforts aren’t having the same impact they once had? If you’re using the same marketing channels you’ve always used, but you’re just not achieving the desired results, perhaps it’s time to adjust not only your strategy, but the entire way you look at marketing as a whole.

A few stats to consider:*

• Businesses that use marketing automation to nurture prospects experience a 451% increase in qualified leads. (Source: The Annuitas Group).
   

As I started my Monday morning, I stumbled upon an email containing teasers and links to some of the latest industry posts. That’s when a headline caught my eye: PPC for Startup Marketers: An Introductory Guide by Marcel Pirlich. I found myself scratching my head. PPC, eh? What does that mean? The article’s description referred to PPC two more times before providing the “Read Full Article” link.

We’ve all heard some variation of the old saying “change is the only constant.” Let me tell you; the marketing world is one of the most glaring examples.

The methods by which people gather information before making purchasing decisions is 100% different than it was, just a couple of decades ago.

Your company has probably spent a significant amount of time and money on your website.  Are you completely sure you’ve done everything possible to set yourself up for success?

When it comes to optimizing your website, it’s common to focus mainly on Keyword strategy and Search Engine Optimization or “SEO,” when in reality those are key pieces in a bigger puzzle.

You do need a strong keyword strategy and on page SEO, for sure...AND