It’s time to refresh our website. We need a new look, a new focus and some serious updates to our content.  How will we do it?

It's not uncommon to hear colleagues say LinkedIn is the best social media platform to market their products and services. I can't think of another social media platform where people put their entire life's work history out there for the world to see, the way we do on LinkedIn. The full career disclosure approach most of us take when setting up our profiles is exactly why LinkedIn is such a robust database of potential customers!

Many of us have been told, at one point or another, that the key to career success is a college education. With that in mind, we dutifully (although not always gracefully) completed our four(+) years, earned our diplomas and prepared to enter the workforce, to take the world by storm.

Rewind: It’s late September last year, the cool-aid has gone down the hatch and Orange is the new Marketing.  With our 17 hour (each way) car trip behind us, we're home from Inbound 2014.  Now we’re left with the head-spinning task of where to begin applying the vast array of knowledge we’ve packed into our respective noggins.