A David and Goliath story of Big Media Budget vs. The Biggest Hearts on Social Media… a tale of missed opportunity and disappointment.

 I have two callings in life: marketing and dog rescue.  After watching GoDaddy’s attempt at humor with their  initial Superbowl puppy blunder, I was angry.  I’ll spare you my heated opinions of puppy mills, how unsafe it  is to carry animals in the bed of a pickup truck and the fifty other “issues” I had with their commercial. We all know it  was bad. We all know why. 

Here’s the equation: Methodology + measurement = provable, sustainable return on investment.

Watch my quick, comprehensive explanation video, now!