Introducing the NEW and improved CoombsMarketing.com!

Posted by Katie Coombs on June 1,2017

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You’ve heard the old saying “the shoemaker’s children go barefoot,” right? Helping businesses structure their websites to capture and nurture leads is our specialty. Often, this means a complete website overhaul. Well, at Coombs Marketing, our feet were starting to get chilly (and our old site was getting a bit stale), so we decided it was time to get some new kicks (and by that I mean a brand new website).

We’re excited to announce that CoombsMarketing.com version 2.0 is finally live!

The months of toiling over spreadsheets, style sheets, hero images and “first to eyeball” messaging have passed and the bosses have finally signed off. 

The updated site includes changes that simplify the navigation for both desktop and mobile users. By using HubSpot as our Marketing Automation Engine, we put the Inbound Marketing Methodology to work for our own business.

Now, online lead generation is the name of the game.  

We do this by collecting a visitor’s contact information in exchange for a content offer specifically designed to provide them value. Once we have their contact information, we nurture the contact into a lead by providing additional valuable content via email, video, social media, etc. We then score the “sales readiness” of a lead using CRM and the engagement data provided by HubSpot’s analytic platform. 

The best part is that once live, lead nurturing campaigns are automated and run themselves.

It’s pretty cool! Your sales team receives truly qualified leads, scored using quantifiable data, based on the lead’s own behavior. Not only that, your sales team has access to the lead’s engagement data; which emails the lead has opened and clicked on, the pages they’ve visited, the form’s they’ve submitted, etc. This is all incredibly valuable information, when reaching out to a new prospect for a conversation.

It was no small task getting our site live, but we’re pretty proud of it. We hope our new site gets you inspired to get connected. 

We’d love to talk to you!

Let's Talk

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Topics: Web Design, Online Lead Generation