It’s time to refresh our website. We need a new look, a new focus and some serious updates to our content. How will we do it?
Did you know that only one in ten marketers feel their lead generation campaigns are effective? Is your marketing team one of them?
Generating leads – high in both quantity and quality - is a marketer's most important objective. A successful lead generation engine is what keeps the funnel full of sales prospects while you sleep. Surprisingly, only 1 in 10 marketers
There can be a lot of moving parts in any lead generation campaign and often times it’s difficult to know which parts need fine tuning. So what goes into a best-of-class lead generation engine? First, let's take a look into the mechanics of high performing lead ...
We just returned from a week in Rochester and the weather was above normal with NO SNOW! That's a plus in January. We spent the week preparing for an Open House for the newly renovated eye center, that kicked off the year-long campaign, The NEW Rochester Eye & Laser Center.
We decided some traditional "PR" would be beneficial for our client, so we combined the cient investment in the newly renovated Rochester Eye & Laser Center with the transformation of Rochester's Inner Loop, Mayor Warren's initiative. We completed a press release and video news release that was sent to the Rochester press and Mayor Warren's office a month ago. The Rochester Business Journal and several local suburban papers picked up the story. We designed and mailed an invitation to the local area businesses on Park Avenue, Main Street and ...
Now we have a new high end video camera. It’s a Panasonic DVX-200 with a Four Thirds sensor and 12 stops of dynamic range. It shoots at 4K and Ultra High Definition resolutions. (See me chest beating and grunting….oh oh oh…..)
