Content creation can be a huge win for marketing and selling, if it's really useful and relevant to prospective customers and it causes some kind of action from them. Here’s a video about some of how I think about it. You could call it my "creative brief format”.
Good blogging is great for SEO. If it provides customer relevant content and if properly optimized, it will attract an audience that is interested in your business expertise. They will find you when they are actively looking for what you sell! That provides a zero moment of truth and an ongoing customer relationship.
Check out our latest video, produced for our client, Fiberon Decking. Fiberon makes Veranda ArmorGuard® decking and railing for The Home Depot. It’s the premiere product in its category.
This video is a selling/value proposition video. We combined beauty shots of the product, with an expert customer testimonial, and just a hint of “how to,” to make this video an effective "sell" to the target persona.
The video will live on the composite decking page at www.homedepot.com, a page that gets multi-hundreds of thousands of views. Check it out.
