A David and Goliath story of Big Media Budget vs. The Biggest Hearts on Social Media… a tale of missed opportunity and disappointment.

 I have two callings in life: marketing and dog rescue.  After watching GoDaddy’s attempt at humor with their  initial Superbowl puppy blunder, I was angry.  I’ll spare you my heated opinions of puppy mills, how unsafe it  is to carry animals in the bed of a pickup truck and the fifty other “issues” I had with their commercial. We all know it  was bad. We all know why. 

What connects small business marketing and Super Bowl ads?

Marketing for heart, humanity, and utility.

In the age of the internet and ubiquitous information, our messages must tug at heart strings or provide immediate usefulness, or we lose the customer to pages where they get what they really want and need: love, care, assurance, intelligence, humanity, and “usefulness”.

“More and more, brands are thinking very seriously about the role they play in life” said Jim Stengel, a business consultant who previously worked as chief marketing officer at Proctor & Gamble. “Call it purpose, ideals, mission… whatever, but it is a sweeping force in marketing departments and agencies”.

Really? I would argue the big old school advertisers are just catching up to the ...

Here’s the equation: Methodology + measurement = provable, sustainable return on investment.

Watch my quick, comprehensive explanation video, now!

Content marketing works very well for small and medium size business.