I'm writing this on Day Two of this cool 10,000 person conference.

If you have been watching us, you know that the Coombs team has been heavily drinking the HubSpot cool aid. We are certified partners. As I sit here, at Inbound 2014, between sessions, I know it’s one of our best business decisions.  The conference is great. But more important, HubSpot software is brilliant. 

Inbound Marketing is inevitable.  It’s how sales and marketing works today.

Here at Coombs we very quickly figured out that it’s the sales teams who benefit most from Inbound and HubSpot and that’s who we should be selling to.

When I explain the methodology and software to sales folks I have said… “Think CRM, that recognizes and tracks every customer interaction with your web, blog, email, and social ...

This week three members of our team are preparing for travel to Inbound 2014 in Boston, the fastest growing conference for Inbound Marketers.  It’s way cool.  We’ll “sharpen our saws” in hundreds of sessions with thousands of marketers of like mind.

These are professionals who create measurable business marketing strategies.

At lots of companies, the marketing crafts, old school or inbound, are barely connected to business strategy, and often tactical. So where do all the elements of digital e-marketing or inbound marketing fit?

Are they strategic?  Or a “bag o' tactics?”

I’ll cut to the chase:  At many SMB's online marketing efforts ARE disconnected tactics.  But today, it’s essential that marketing becomes strategic to provide sales.

You should go. We are.

Today the smart money in marketing is on internet marketing, marketing automation, inbound marketing and HubSpot.  This is especially true for small and medium sized business.