Do you employ a Marketing Developer?

by Mike Coombs on August 8,2014

A recent Harvard Business Review article, entitled "The Rebirth of the CMO" discuss's the digital marketing transformation that has changed the role of CMO's.  And marketing.

"Digitally enabled tools and processes have altered what and how a business sells, flipped the tables on the typical customer relationship, introduced a glut of new channels and competitors, and made it harder for organizations to break through the “noise.”

Flipped the tables on the typical customer relationship? Harder to break through the noise? Clearly, big companies see what's happening in internet marketing.

This change is even more profound for small and medium sized business.

WOW! 45% of Marketers Report Lacking an Effective Marketing Strategy

by Mary Coombs on July 30,2014

According to an article in MarketingProfs, by Ayaz Nanji, entitled  2014 Marketing Automation  Benchmarks and Trends, nearly 45% of global marketers report that lacking an effective strategy hampered their marketing efforts ...and these are people who already have marketing automation. This statistic is astounding to me!

Isn't the job of global marketing to create and implement an effective ...

Fifteen Signs your Marketing Strategy May Need Professional Help

by Katie Coombs on July 23,2014

If your marketing strategy is impacted by one or more of these phenomena, it may be time to seek professional help!

5 Ways to Create an Alignment Between Marketing and Sales

by Mary Coombs on July 19,2014

To achieve alignment, you need an agreement. Sales and Marketing are on the same team. Okay, let’s be 8ceb4538-729f-46f1-9932-2c56f0189fa5honest: At most companies, it doesn’t actually feel that way. According to a Corporate Executive Board study, 87% of the terms Sales and Marketing use to describe each other are negative. According to our own research, 59% of marketers admit that they have no formal agreement with sales to determine both teams’ responsibilities, so it’s no wonder that sales and marketing alignment isn’t happening.

Figuring out how to unify sales and marketing isn't easy. But once you figure out the basics, you've opened the doors to tremendous opportunities for growth and learning.