Is your social media marketing covering your bottom line?

A vain emperor who cares about nothing except wearing and displaying clothes hires two tailors who promise him the finest, best suit of clothes from a fabric invisible to anyone who is unfit for his position. The Emperor's ministers cannot see the clothing themselves, but pretend that they can for fear of appearing unfit for their positions and the Emperor does the same. (Illustration by Vilhelm Pedersen for the original Hans Christian Anderson story.)

Why do you do social media?  ...

UrbanDictionary.com defines the term frenemy as “someone who is both friend and enemy, a relationship that is both mutually beneficial and dependent, while being competitive, fraught with risk and mistrust.”

If HubSpot's a software and software’s a tool, then HubSpot is a just tool, right? 

The answer is both YES and NO. 

If I ask you to build me a bookshelf from scratch, what will you need to accomplish the task?  You’ll need the necessary building materials, the proper tools and the time to do it. 

You’ve got all that?  Ok, go!

Video is very persuasive and sticky.  It sells. 

AND, there are some very sophisticated and interactive ways to make video part of your inbound marketing, selling or training process too.  It's all available. And nothing beats video because...

Video persuades with sight, sound, motion and emotion.