UrbanDictionary.com defines the term frenemy as “someone who is both friend and enemy, a relationship that is both mutually beneficial and dependent, while being competitive, fraught with risk and mistrust.”
If HubSpot's a software and software’s a tool, then HubSpot is a just tool, right?
The answer is both YES and NO.
If I ask you to build me a bookshelf from scratch, what will you need to accomplish the task? You’ll need the necessary building materials, the proper tools and the time to do it.
You’ve got all that? Ok, go!
Video is very persuasive and sticky. It sells.
Web viewers will watch a 3 minute video before spending 1 minute reading the same information. By some accounts YouTube is the 2nd largest search engine. YouTube and other video services likeVimeo and our new favorite, Wistia, make using video on your site very easy.
AND, there are some very sophisticated and interactive ways to make video part of your inbound marketing, selling or training process too. It's all available. And nothing beats video because...
Video persuades with sight, sound, motion and emotion.
I'm writing this on Day Two of this cool 10,000 person conference.
If you have been watching us, you know that the Coombs team has been heavily drinking the HubSpot cool aid. We are certified partners. As I sit here, at Inbound 2014, between sessions, I know it’s one of our best business decisions. The conference is great. But more important, HubSpot software is brilliant.
Inbound Marketing is inevitable. It’s how sales and marketing works today.
Here at Coombs we very quickly figured out that it’s the sales teams who benefit most from Inbound and HubSpot and that’s who we should be selling to.
When I explain the methodology and software to sales folks I have said… “Think CRM, that recognizes and tracks every customer interaction with your web, blog, email, and social ...
