As I started my Monday morning, I stumbled upon an email containing teasers and links to some of the latest industry posts. That’s when a headline caught my eye: PPC for Startup Marketers: An Introductory Guide by Marcel Pirlich. I found myself scratching my head. PPC, eh? What does that mean? The article’s description referred to PPC two more times before providing the “Read Full Article” link.
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We’ve all heard some variation of the old saying “change is the only constant.” Let me tell you; the marketing world is one of the most glaring examples.
The methods by which people gather information before making purchasing decisions is 100% different than it was, just a couple of decades ago.
Is your advertising or trade show budget delivering top notch ROI? Can you attribute sales to trade shows that are commensurate to the dollars and time expended? Do you measure it?
My solution and favorite (clears throat) "latest trend" is...
Collaborative sales and marketing strategy, attribution, and measurement. (Inbound Marketing)
What works best for getting your product or service in front of, and sold to, the right people?
Customer purchase consideration has largely moved to the web and other digital techniques. I would argue that lots of companies still only pay lip service to this. Hey... you've got a Facebook page, right?
