Good blogging is great for SEO. If it provides customer relevant content and if properly optimized, it will attract an audience that is interested in your business expertise. They will find you when they are actively looking for what you sell! That provides a zero moment of truth and an ongoing customer relationship.
Do you feel like you're having a Griswold style Thanksgiving? If your relatives are driving you batty and you're looking for some good "reads" in the realm of marketing, kick your shoes off and relax. Here are 7 valuable Blogs I have learned from.
In her article, Content Strategy for the Customer Journey: Marketing that Makes Business Sense, from Conversation Agent, Valeria Maltoni talks about how relevant content leads to discovery, drives engagement and inspires action. It's a great explanation of the entire process of engaging and providing value. This is true for both ...
UrbanDictionary.com defines the term frenemy as “someone who is both friend and enemy, a relationship that is both mutually beneficial and dependent, while being competitive, fraught with risk and mistrust.”