The mistrust and miscommunication that’s so often found between the two teams can act like an anchor on your company’s growth rate. 

Organizations with good alignment between sales and marketing teams achieved 20% annual revenue growth. Companies with poor alignment saw revenues decline by 4%.*

That’s why many companies work hard to generate better communication between sales and marketing – only to see cracks between the two groups re-open over time. The bottom line is that achieving sales and marketing alignment can be tough, but maintaining alignment is even tougher. 

Creating a solid, lasting partnership between sales and marketing requires a strategic approach that treats the two teams as a single, revenue-generating organization. 

The key to this approach is implementing a framework of data-driven tools and practices that help sales and marketing ...

So, you've been in your marketing job for almost 20 years now.  A lot has changed in that time, but no more rapidly than the last 5 -10 years. In that time, marketers have had to learn to embrace email marketing, Twitter, Facebook, LinkedIn and Google+ among others. Add to that blogging (creating remarkable content) along with all the traditional marketing functions they have done for years and and top it off with having to show a ROI and "new tricks" takes on a whole new meaning.

For years in another iteration of Coombs Marketing, we worked with Rich Caldwell, CEO of the Planned Success Institute.The baseline of our work was around knowing what we want, and knowing how to get it. Simple right? Not so much!  It's really about having a sound goal and a measureable strategy to reach it.      

So, this week alone, I have talked to a couple of clients who really want what inbound marketing and its analytical data have to offer, but are unsure of when they want to commit to closing the deal. 

By coincidence I read a great article entitled,