Isn't the job of global marketing to create and implement an effective ...

If your marketing strategy is impacted by one or more of these phenomena, it may be time to seek professional help!

A couple of recent personal experiences have generated this post. Here are my two main points that sales and marketing people in small-to-medium size businesses may not know:    

You can sell with social media.

(If you know what you are doing.) 

That’s not the conventional wisdom of a lot of sales and marketing professionals (for good reason). And...

The mistrust and miscommunication that’s so often found between the two teams can act like an anchor on your company’s growth rate. 

Organizations with good alignment between sales and marketing teams achieved 20% annual revenue growth. Companies with poor alignment saw revenues decline by 4%.*

That’s why many companies work hard to generate better communication between sales and marketing – only to see cracks between the two groups re-open over time. The bottom line is that achieving sales and marketing alignment can be tough, but maintaining alignment is even tougher. 

Creating a solid, lasting partnership between sales and marketing requires a strategic approach that treats the two teams as a single, revenue-generating organization. 

The key to this approach is implementing a framework of data-driven tools and practices that help sales and marketing ...