The summer is soon ending and the time is coming to get back to work. My definition of "getting back to work" is work without the thought or preparedness for vacation!   I live in the South, and the kids start school this week. Having grown up in Rochester, NY, it's odd to me, to see school buses before Labor Day, but it's normal here in Charlotte, NC.

What should be "normal" for you is making sure your web efforts do all the basic blocking and tackling, (there's a fall analogy!) that should gain you leads and sales.

So turning my thoughts toward work and building business, it seemed useful to put together a checklist of ways to attract business.  Here goes...

Isn't the job of global marketing to create and implement an effective ...

If your marketing strategy is impacted by one or more of these phenomena, it may be time to seek professional help!

A couple of recent personal experiences have generated this post. Here are my two main points that sales and marketing people in small-to-medium size businesses may not know:    

You can sell with social media.

(If you know what you are doing.) 

That’s not the conventional wisdom of a lot of sales and marketing professionals (for good reason). And...