IN the business or...ON the business?

CEO prospects of Coombs Marketing, almost ALWAYS ask some version of this question:

"How much of my time will you need to work with us?"

That's an interesting question, and one that's not easy to answer on a first call (and sometimes on subsequent calls). The question I want to ask in return is,

"Are you getting the results you want?"

Because it's not about time. It's about value. What is worth more than attracting, converting, closing and delighting your customers? 

Can you think of a better way to invest your time?

So will it take some time? Yes. And it ...

So, your existing ROCKSTAR marketing efforts aren’t having the same impact they once had? If you’re using the same marketing channels you’ve always used, but you’re just not achieving the desired results, perhaps it’s time to adjust not only your strategy, but the entire way you look at marketing as a whole.

A few stats to consider:*

• Businesses that use marketing automation to nurture prospects experience a 451% increase in qualified leads. (Source: The Annuitas Group).
   

We’ve all heard some variation of the old saying “change is the only constant.” Let me tell you; the marketing world is one of the most glaring examples.

The methods by which people gather information before making purchasing decisions is 100% different than it was, just a couple of decades ago.

Is your advertising or trade show budget delivering top notch ROI?  Can you attribute sales to trade shows that are commensurate to the dollars and time expended? Do you measure it?

My solution and favorite (clears throat) "latest trend" is...

Collaborative sales and marketing strategy, attribution, and measurement. (Inbound Marketing)

What works best for getting your product or service in front of, and sold to, the right people? 

Customer purchase consideration has largely moved to the web and other digital techniques. I would argue that lots of companies still only pay lip service to this. Hey... you've got a Facebook page, right?