IN the business or...ON the business?

CEO prospects of Coombs Marketing, almost ALWAYS ask some version of this question:

"How much of my time will you need to work with us?"

That's an interesting question, and one that's not easy to answer on a first call (and sometimes on subsequent calls). The question I want to ask in return is,

"Are you getting the results you want?"

Because it's not about time. It's about value. What is worth more than attracting, converting, closing and delighting your customers? 

Can you think of a better way to invest your time?

So will it take some time? Yes. And it ...

So, your existing ROCKSTAR marketing efforts aren’t having the same impact they once had? If you’re using the same marketing channels you’ve always used, but you’re just not achieving the desired results, perhaps it’s time to adjust not only your strategy, but the entire way you look at marketing as a whole.

A few stats to consider:*

• Businesses that use marketing automation to nurture prospects experience a 451% increase in qualified leads. (Source: The Annuitas Group).
   

Every business is global on the web, and compared to and competing with, every other business.

In 1994 the general public probably had to call you, go to the library, or request a brochure to get information about your product or service. That limited the choices, to your product, and maybe one or two other's product.

Today, 5 minutes at a computer or tablet, gives customers all the infomation they need to trust and purchase from you... or someone else.  

Maybe the competitor down the street looks better online?  Or maybe the competitor in the next town looks better? Or maybe, the competition captures the interest of the customer, gets their name, and proactively contacts them before they ever get to your brochure web site!

We’ve all heard some variation of the old saying “change is the only constant.” Let me tell you; the marketing world is one of the most glaring examples.

The methods by which people gather information before making purchasing decisions is 100% different than it was, just a couple of decades ago.