There is a marketing revolution going on.
Why?
It is harder than ever to be cost effective with advertising. And trade shows are extremely expensive as brand and lead generating techniques.
But everyone, EVERYONE... visits and considers you digitally. In 2010 studies showed that more than a third of US consumers spent over 3.5 hours on-line every day. That's old news.
A lot has changed in the way healthcare practices must market themselves to stay ahead of local competition. Our top ten list of website must-haves is applicable to medical practices off all kinds, from Ophthalmology or Plastic Surgery to Dentistry and Orthopedics and everything in between.
What works in marketing? Getting the marketing basics right.
Lots of well meaning small and medium sized business marketers do great shiny work, with poor basic messages, and poor results.
