UrbanDictionary.com defines the term frenemy as “someone who is both friend and enemy, a relationship that is both mutually beneficial and dependent, while being competitive, fraught with risk and mistrust.”

If HubSpot's a software and software’s a tool, then HubSpot is a just tool, right? 

The answer is both YES and NO. 

If I ask you to build me a bookshelf from scratch, what will you need to accomplish the task?  You’ll need the necessary building materials, the proper tools and the time to do it. 

You’ve got all that?  Ok, go!

If your marketing strategy is impacted by one or more of these phenomena, it may be time to seek professional help!

It's not our first rodeo. But paradoxically, in some ways, every marketing challenge is a unique "first rodeo". The products, the business models and finance, the "audiences"...all different, all unique.