Everyone knows web video is powerful. The trick is creating a powerful video without breaking the budget.
The reality of video creative and production is that the cost of any given video could be $X, or $10X or S100X. It's also true that some formats and techniques can be produced to look great at a very modest budget.
The trick is knowing what matters for messaging. What's really the purpose?
Inbound September 8-11, 2015 Boston Convention & Exhibition Center.
The ideas for life, the methodology for marketing and sales, and the HubSpot software technology are all worth learning if you communicate, market or sell.Recently we posted the newest CEO video in our catalog. This is Bruce Peters, CEO of CEOhq. We really like this as an example because it embodies all of the most critical benefits.
Social selling is targeted social media. It's social media with a VERY clear target and absolutely measurable ROI.
Social media, in general, can be good when there is value to creating and nurturing a persona that wants to "belong" to a community. Some products and services work like that. It's a club that self identifies as "engaged with the brand".
But that's not "of value" for lots of business models. There's just no real ROI without a targeted strategy that integrates "social" as an effective selling or brand building tool with real measures of effectiveness.
