KPIs to watch in 2016 and why!

Now that the holiday dust has settled, I'm looking toward 2016 with an "analytical eye."  My thoughts turn to a new year of strategic marketing/sales campaigns. 

Any rational marketing/sales strategy needs to have a clear goal and be measured. Does it work? Is there a better way?

How do you know if you don't measure?

The right "sales approved" Key Performance Indicators (KPI) sharpen the strategic marketing plan. You probably don't have an actionable marketing plan... if you don't have clear KPI's that the the sales team REALLY aligns with.

Your website should be as effective as your best sales person.

Every business is different. But not THAT different. Here are a few KPI's for the "hub" of most good digital marketing: Your website. Your website should be as effective as your best sales person. Everyone who is interested in your ...

At Coombs Marketing we describe our inbound methodology as a “crockpot” not a “microwave” solution.

Inbound Marketing is not a solution that will pull a company that needs “quick sales” out of a crisis.  But, it is an essential solution for solid companies that want to grow in a sustainable way.

This means being a healthy company, which includes three critical approaches for marketing and sales:

Because every minute of this conference is valuable or fun. 

Inbound September 8-11, 2015 Boston Convention & Exhibition Center.

Many of us have been told, at one point or another, that the key to career success is a college education. With that in mind, we dutifully (although not always gracefully) completed our four(+) years, earned our diplomas and prepared to enter the workforce, to take the world by storm.