I’m not a graphic designer. (But I occasionally play one when editing video.) This video is a set of clips that show how Hollywood portrays “graphic designers”.

Some of it trivializes the profession and the people.

So what's the big deal about onboarding a client?

In the 20 years of owning our first agency, we never considered having an onboarding process for new clients.

Typically, the client accepted the proposal and we just got to work. So why is it so important, now that we are an inbound marketing and sales agency, to have a great onboarding process for new clients?

Rewind: It’s late September last year, the cool-aid has gone down the hatch and Orange is the new Marketing.  With our 17 hour (each way) car trip behind us, we're home from Inbound 2014.  Now we’re left with the head-spinning task of where to begin applying the vast array of knowledge we’ve packed into our respective noggins.