What works in marketing? Getting the marketing basics right.

Lots of well meaning small and medium sized business marketers do great shiny work, with poor basic messages, and poor results.

We just returned from a week in Rochester and the weather was above normal with NO SNOW! That's a plus in January. We spent the week preparing for an Open House for the newly renovated eye center, that kicked off the year-long campaign, The NEW Rochester Eye & Laser Center.

We decided some traditional "PR" would be beneficial for our client, so we combined the cient investment in the newly renovated Rochester Eye & Laser Center with the transformation of Rochester's Inner Loop, Mayor Warren's initiative. We completed a press release and video news release that was sent to the Rochester press and Mayor Warren's office a month ago.  The Rochester Business Journal and several local suburban papers picked up the story. We designed and mailed an invitation to the local area businesses on Park Avenue, Main Street and ...

Wow! This is the hardest blog post I've had to start so far. Why? I have not written a blog post for Coombs Marketing in a year!! So, I ask myself why that is? How is it that others can post monthly, weekly, and even daily and I can't get one out in a YEAR for our business? I have however written many blog posts for clients this year. I'm sure we are not the only agency that neglects themselves when they get busy, or even convinces themselves that there's no time to write a post. And, the best way to nuture existing customers and gain new ones, is to put out valuable information that they can use. So here goes...I decided to break the writer's block and go for it. Let's call it Coombs Marketing's New Years Resolution. You can track how well we do with it.

This has been one of the quieter weeks of 2015.  Phones aren't ringing and emails are not flying at their normal daily rate!  This has given me time to think about the year (as many of us do at this time!)  I am thankful for so many things that we experienced and learned over the year. 

Year 2 of Katie Coombs, Director of Awesome, working with Mom and Dad. We have watched her grow as a talented marketer, with an eye for design, a HubSpot power user, and a great Inbound Marketer.  She has figured out how to maneuver the all powerful OZ of software to make it sing for our clients and for us!  She's now working on version 2 of "this" generation of Coombs Marketing's website!  (Some of you might remember other versions of Coombs Marketing websites, since our first one in 1997. Yes, we had a website before Google did!)

The year has brought a new group of clients that we really appreciate working with. Most are in Rochester, NY, so the ...