Here’s a simple budget video I created for a nice client: Cogo Caffeinated Hot Chocolate. The hot chocolate is delicious and "refreshes the mind".
Conversion Zone Tracking - Store or Office Visitors
With GeoFencing technology, we can now track the number of people who saw your ads and then actually visited your storefront or office.
Can you successfully measure foot traffic from TV, billboard, radio, or direct mail ads? Possibly, if you place only special offers through those mediums. But, for the most part it's very difficult to attribute and measure these results.
Not so, with GeoFencing and Conversion Zone Tracking. When a person's mobile device ID has been captured inside the GeoFence and serves your ad via that same mobile device, we can track them all the way back to the store front.
I'm frequently asked, "Does Facebook advertising work?"
My answer is a resounding YES!
For our clients, FB advertising outperforms Google Ads, radio, billboards, and even organic search results (SEO), and those work too...just not as well.
It's all about the data and measuring return-on-investment.
If you think Facebook (and it's integrated partner platform Instagram) is simply where you keep up with family and friends, and therefore not a good place to advertise your product or service, that's a good assumption... AND you're wrong.
Geofencing is one of the new kids on the block in the digital marketing world, for small and medium sized business. SMB marketers did not have access to this sophisticated, hyperlocal targeting technique until recently. But we do today!