Have you ever “made a marketing or sales video” that did not really work? It happens.
Sure, at first it seemed great. Everyone congratulated each other. Whoooo! A video!
But over time sales just didn't use it... or nobody (but you) watched it online. It just didn't DO anything.
It happens too often, at all budget levels. Everyone agrees that video can be informative and persuasive. The public is “expert at watching” and is predisposed to click and watch video. You have sight, sound, motion, and emotion to work with.
So when you make a video that, for whatever reason, does not work... then its bad. You wasted time, money, and opportunity.
Because I am a long time marketing pro AND video-maker, this is one of my long time pet peeves: