Video for business results.

by Mike Coombs on February 17,2017

Have you ever “made a marketing or sales video” that did not really work? It happens.

Sure, at first it seemed great. Everyone congratulated each other. Whoooo! A video!

But over time sales just didn't use it... or nobody (but you) watched it online. It just didn't DO anything.

It happens too often, at all budget levels. Everyone agrees that video can be informative and persuasive. The public is “expert at watching” and is predisposed to click and watch video. You have sight, sound, motion, and emotion to work with.

So when you make a video that, for whatever reason, does not work... then its bad. You wasted time, money, and opportunity.

Because I am a long time marketing pro AND video-maker, this is one of my long time pet peeves:

"Making a video..." is not the same as accomplishing business results with video.

When PR matters

by Mary Coombs on January 23,2017

We just returned from a week in Rochester and the weather was above normal with NO SNOW! That's a plus in January. We spent the week preparing for an Open House for the newly renovated eye center, that kicked off the year-long campaign, The NEW Rochester Eye & Laser Center.

We decided some traditional "PR" would be beneficial for our client, so we combined the cient investment in the newly renovated Rochester Eye & Laser Center with the transformation of Rochester's Inner Loop, Mayor Warren's initiative. We completed a press release and video news release that was sent to the Rochester press and Mayor Warren's office a month ago.  The Rochester Business Journal and several local suburban papers picked up the story. We designed and mailed an invitation to the local area businesses on Park Avenue, Main Street and ...

When the camera matters.

by Mike Coombs on January 10,2017

 


Now we have a new high end video camera. It’s a Panasonic DVX-200 with a Four Thirds sensor and 12 stops of dynamic range. It shoots at 4K and Ultra High Definition resolutions. (See me chest beating and grunting….oh oh oh…..)

Create Powerful Video Without Breaking Your Budget

by Mike Coombs on August 31,2015

Everyone knows web video is powerful. The trick is creating a powerful video without breaking the budget. 

The reality of video creative and production is that the cost of any given video could be $X, or $10X or S100X. It's also true that some formats and techniques can be produced to look great at a very modest budget.

The trick is knowing what matters for messaging. What's really the purpose?