Recently we posted the newest CEO video in our catalog. This is Bruce Peters, CEO of CEOhq. We really like this as an example because it embodies all of the most critical benefits.
Stats you should know. And examples.
Everyone is an expert at watching and listening to video. Video “literacy” is extremely high.
Quality video is the most powerful communications medium...
short of "face-to-face". But we can’t be face-to-face with everyone in marketing, so using video online is an undeniable winner. Video is persuasive.
Video delivers SIGHT, SOUND, MOTION, and most important, EMOTION. And it’s easy to deliver online video via your website.
74% of marketing survey respondents say videos increase people’s understanding of your product or service @DigitalSherpas 2014
I say it’s higher than that.
Content marketing works very well for small and medium size business.
Content creation can be a huge win for marketing and selling, if it's really useful and relevant to prospective customers and it causes some kind of action from them. Here’s a video about some of how I think about it. You could call it my "creative brief format”.
Blogging is an essential way to win on the web
Good blogging is great for SEO. If it provides customer relevant content and if properly optimized, it will attract an audience that is interested in your business expertise. They will find you when they are actively looking for what you sell! That provides a zero moment of truth and an ongoing customer relationship.
