How testimonial videos make a claim believable

by Mike Coombs on November 11,2014

 

Video is powerful for a wide variety of online selling applications. Obviously pure selling, features, and benefits videos use sight, sound, motion and emotion very effectively. And there are many other ways to sell with video on your website and elsewhere.

One is a testimonial video.

How we produced an effective, affordable online video.

by Mike Coombs on September 29,2014

Video is very persuasive and sticky.  It sells. 

Web viewers will watch a 3 minute video before spending 1 minute reading the same information. By some accounts YouTube is the 2nd largest search engine. YouTube and other video services likeVimeo and our new favorite,  Wistia, make using video on your site very easy.

AND, there are some very sophisticated and interactive ways to make video part of your inbound marketing, selling or training process too.  It's all available. And nothing beats video because...

Video persuades with sight, sound, motion and emotion.

CEO's: Be your brand in video.

by Mary Coombs on January 30,2014

CEO's, founders, owners always tell their story with passion. On video, the story can be told over and over to employees, customers, partners and investors. It works.

I have helped make "off camera" people look GREAT "ON camera" for years. I know the tips, techniques, and technology to make you a very effective on camera, or any kind of presentation. (We even made a training video called Being On TV!)

Customer Testimonials : Make your claims believable.

by Mary Coombs on January 29,2014

You have a great product or service or cause... right? Customer or user testimonials are a powerful way to make your claims and value propositions believable and trustworthy.