It's not our first rodeo. But paradoxically, in some ways, every marketing challenge is a unique "first rodeo". The products, the business models and finance, the "audiences"...all different, all unique.

CEO's, founders, owners always tell their story with passion. On video, the story can be told over and over to employees, customers, partners and investors. It works.

I have helped make "off camera" people look GREAT "ON camera" for years. I know the tips, techniques, and technology to make you a very effective on camera, or any kind of presentation. (We even made a training video called Being On TV!)

Throwback Thursday:  Here's an award winning sales video we wrote, produced and directed for the Xerox Corporation a while back. It played as the beginning of sales presentations and at large sales meetings.

You have a great product or service or cause... right? Customer or user testimonials are a powerful way to make your claims and value propositions believable and trustworthy.