Rewind: It’s late September last year, the cool-aid has gone down the hatch and Orange is the new Marketing. With our 17 hour (each way) car trip behind us, we're home from Inbound 2014. Now we’re left with the head-spinning task of where to begin applying the vast array of knowledge we’ve packed into our respective noggins.
What if you could "see" who viewed your website?
For typical SMB marketing pro's, making sense of all of sale's traditional needs... AND digital/web/email needs, is a daunting task, both time wise, and strategically. Who can be expert and strategic in every disparate marketing craft that sales could benefit from?
Stats you should know. And examples.
Everyone is an expert at watching and listening to video. Video “literacy” is extremely high.
Quality video is the most powerful communications medium...
short of "face-to-face". But we can’t be face-to-face with everyone in marketing, so using video online is an undeniable winner. Video is persuasive.
Video delivers SIGHT, SOUND, MOTION, and most important, EMOTION. And it’s easy to deliver online video via your website.
74% of marketing survey respondents say videos increase people’s understanding of your product or service @DigitalSherpas 2014
I say it’s higher than that.
