What if you could "see" who viewed your website?
For typical SMB marketing pro's, making sense of all of sale's traditional needs... AND digital/web/email needs, is a daunting task, both time wise, and strategically. Who can be expert and strategic in every disparate marketing craft that sales could benefit from?
A David and Goliath story of Big Media Budget vs. The Biggest Hearts on Social Media… a tale of missed opportunity and disappointment.
I have two callings in life: marketing and dog rescue. After watching GoDaddy’s attempt at humor with their initial Superbowl puppy blunder, I was angry. I’ll spare you my heated opinions of puppy mills, how unsafe it is to carry animals in the bed of a pickup truck and the fifty other “issues” I had with their commercial. We all know it was bad. We all know why.
What connects small business marketing and Super Bowl ads?
Marketing for heart, humanity, and utility.
In the age of the internet and ubiquitous information, our messages must tug at heart strings or provide immediate usefulness, or we lose the customer to pages where they get what they really want and need: love, care, assurance, intelligence, humanity, and “usefulness”.
It affected Super Bowl ads this year, with commercials that focused on the joys of fatherhood, and expressions of love.“More and more, brands are thinking very seriously about the role they play in life” said Jim Stengel, a business consultant who previously worked as chief marketing officer at Proctor & Gamble. “Call it purpose, ideals, mission… whatever, but it is a sweeping force in marketing departments and agencies”.
Really? I would argue the big old school advertisers are just catching up to the ...
