Our company goal is to help clients grow their business by implementing a content strategy to attain leads and drive sales. We often find that upon meeting with a new client’s leadership, the feedback is that everyone is aware the current website “needs a bit of work, but it’s ok.” They insist we use what the company already has and insert a successful content strategy into it. Or, they don’t have the budget for a redesign right now, proceed with the content. The trouble with that thinking is that it’s near impossible to generate leads with content marketing, when your website’s design and/or user experience aren’t very good.
Your website is your company's biggest sales asset
The traditional approach to building or improving a website is fundamentally flawed. A traditional website development or redesign project has risks. Up-front cost, research and resource allocations. All for a design that is subjective. Will that investment payoff?
This post is the 5th of 5 posts discussing four digital sales essentials for small business.
How to think about marketing expertise.
Wise digital marketing IS an essential investment for small business. Expertise, and the ability to execute, are imperative. So in marketing, if it doesn’t make dollars, it doesn’t make sense. Forgive me if this sounds a bit like a rant. What is really essential is…
Knowledgeable "selling" marketers who execute, and measure results.
As I started my Monday morning, I stumbled upon an email containing teasers and links to some of the latest industry posts. That’s when a headline caught my eye: PPC for Startup Marketers: An Introductory Guide by Marcel Pirlich. I found myself scratching my head. PPC, eh? What does that mean? The article’s description referred to PPC two more times before providing the “Read Full Article” link....