--- title: Traditional, internet and inbound marketing... and life. | Online Lead Generation (2) description: Online Lead Generation | Inbound, internet, and traditional marketing information (2) --- [![New Coombs Logo Stacked - Black 1826x1291.png](https://www.coombsmarketing.com/hs-fs/hubfs/Coombs%20Logos%20-%20Old%20+%20New/New%20Coombs%20Logo%20Stacked%20-%20Black%201826x1291.png?width=1592&name=New%20Coombs%20Logo%20Stacked%20-%20Black%201826x1291.png "New Coombs Logo Stacked - Black 1826x1291.png")](https://www.coombsmarketing.com) [![New Coombs Logo Stacked - Black 1826x1291.png](https://www.coombsmarketing.com/hs-fs/hubfs/Coombs%20Logos%20-%20Old%20+%20New/New%20Coombs%20Logo%20Stacked%20-%20Black%201826x1291.png?width=1592&name=New%20Coombs%20Logo%20Stacked%20-%20Black%201826x1291.png "New Coombs Logo Stacked - Black 1826x1291.png")](https://www.coombsmarketing.com) - [Inbound Marketing & Sales](https://www.coombsmarketing.com/inbound-marketing) - [Medical Marketing](https://www.coombsmarketing.com/medical-marketing-and-advertising) - [Video](https://www.coombsmarketing.com/marketing-video-production) - [Video Retainer](https://www.coombsmarketing.com/video-retainer) - [Services](https://www.coombsmarketing.com/results-driven-inbound-marketing-strategy-methodology-software-and-execution) - [Social Selling](https://www.coombsmarketing.com/social-selling) - [SEO, Pay Per Click, Analytics & CRM](https://www.coombsmarketing.com/seo-pay-per-click-analytics-crm) - [Content Marketing](https://www.coombsmarketing.com/content-creation-and-content-strategy) - [Web Development & Redesign](https://www.coombsmarketing.com/growth-driven-web-design) - [Blog](https://www.coombsmarketing.com/coombs-content) - [About](https://www.coombsmarketing.com/about-coombs-marketing) - [Contact](https://www.coombsmarketing.com/contact-us) # Welcome to Coombs Content       ### Subscribe to Coombs Content #### Browse by Category - [Inbound Marketing (44)](https://www.coombsmarketing.com/coombs-content/topic/inbound-marketing) - [Video (24)](https://www.coombsmarketing.com/coombs-content/topic/video) - [Online Lead Generation (18)](https://www.coombsmarketing.com/coombs-content/topic/online-lead-generation) - [SEO (13)](https://www.coombsmarketing.com/coombs-content/topic/seo) - [Web Design (12)](https://www.coombsmarketing.com/coombs-content/topic/web-design) - [Content (9)](https://www.coombsmarketing.com/coombs-content/topic/content) [Best SEO Agencies In Charlotte](https://www.designrush.com/agency/search-engine-optimization/north-carolina/charlotte) #### Popular Posts [![](https://www.coombsmarketing.com/hubfs/Stock%20images/monitor%20on%20desk.jpeg)](https://www.coombsmarketing.com/coombs-content/content-strategy-drives-web-design) # [Content Strategy Drives Web Design](https://www.coombsmarketing.com/coombs-content/content-strategy-drives-web-design) by [Katie Coombs](https://www.coombsmarketing.com/coombs-content/author/katie-coombs) on August 6,2019 Our company goal is to help clients grow their business by implementing a content strategy to attain leads and drive sales.  We often find that upon meeting with a new client’s leadership, the feedback is that everyone is aware the current website “needs a bit of work, but it’s ok.” They insist we use what the company already has and insert a successful content strategy into it. Or, they don’t have the budget for a redesign right now, proceed with the content. The trouble with that thinking is that it’s near impossible to generate leads with content marketing, when your website’s design and/or user experience aren’t very good. [![](https://www.coombsmarketing.com/hubfs/Geofencing%20Best%20Practices.png)](https://www.coombsmarketing.com/coombs-content/10-best-practices-for-geofencing) # [10 Best Practices for Geofencing](https://www.coombsmarketing.com/coombs-content/10-best-practices-for-geofencing) by [Katie Coombs](https://www.coombsmarketing.com/coombs-content/author/katie-coombs) on July 16,2019 Geofencing gives companies the ability to show their digital ads to people who have been in very precise areas (within inches of a building), and target users on their mobile devices, tablets and desktops. Generally, people keep the location services on their cell phones turned on. When a person walks into a geofenced area with their cell phone, targeted ads are served to their phones and other devices via the various apps they use and websites they visit. For instance, we "Geofence" a trade show location, and the phones and tablets of that show's attendees. Because they entered the "geofence", they now see our specifically targeted ads.  We know their interests. They are at the trade show! We have even target competitor location(s) for our clients. This gives advertisers very specifically focused and targeted reach with their ad spend, and precise ways to measure their results. If you decide geofencing is for you, we have outlined the top ... [![](https://www.coombsmarketing.com/hs-fs/hubfs/Stock%20images/Close%20up%20of%20hand%20with%20laptop%20and%20media%20icons.jpeg?t=1495556756165&width=960)](https://www.coombsmarketing.com/coombs-content/what-is-inbound-lead-generation) # [What is inbound lead generation?](https://www.coombsmarketing.com/coombs-content/what-is-inbound-lead-generation) by [Katie Coombs](https://www.coombsmarketing.com/coombs-content/author/katie-coombs) on July 2,2019 First, let's start by defining what a lead is. A lead is a person who has indicated interest in your company’s products or services in some way. When a lead hears from your business, they’ve already opened a line of communication and are aware of what you do. For example, let’s say you filled out a survey about vacation preferences for your family. You then receive an email from the company that hosted the survey, containing various vacation packages that might suit your family’s needs. It would feel far more relevant and far less intrusive than a cold-call from a travel agent, out of the blue, with no knowledge that you were even researching vacations. [![](https://www.coombsmarketing.com/hubfs/Geofencing.png)](https://www.coombsmarketing.com/coombs-content/geofencing-advertising) # [Geofencing Advertising-is it for you?](https://www.coombsmarketing.com/coombs-content/geofencing-advertising) by [Mary Coombs](https://www.coombsmarketing.com/coombs-content/author/mary-coombs) on June 26,2019 Geofencing is one of the new kids on the block in the digital marketing world, for small and medium sized business. SMB marketers did not have access to this sophisticated, hyperlocal targeting technique until recently. But we do today! 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