What is inbound lead generation?

by Katie Coombs on July 2,2019

First, let's start by defining what a lead is. A lead is a person who has indicated interest in your company’s products or services in some way. When a lead hears from your business, they’ve already opened a line of communication and are aware of what you do.

For example, let’s say you filled out a survey about vacation preferences for your family. You then receive an email from the company that hosted the survey, containing various vacation packages that might suit your family’s needs. It would feel far more relevant and far less intrusive than a cold-call from a travel agent, out of the blue, with no knowledge that you were even researching vacations.

Geofencing Advertising-is it for you?

by Mary Coombs on June 26,2019

Geofencing is one of the new kids on the block in the digital marketing world, for small and medium sized business. SMB marketers did not have access to this sophisticated, hyperlocal targeting technique until recently. But we do today!

What works for getting new customers? Targeting Customers with Video.

by Mike Coombs on March 7,2019

The right Customers… right in your hands.

On Facebook, Instagram, Google and YouTube...

Targeted video works!

It’s working for our customers right now, and it will work for you.

When I was a young video pro, I made good, cost effective television commercials, and put them in television shows that had ratings that showed the right demographic actually watched.

Lead Nurturing Can Generate Up To 50% More Sales-Ready Online Leads

by Katie Coombs on February 15,2018

I was reading an eBook the other day and one statistic really floored me.  According to HubSpot, 50% of leads are qualified but not currently ready to buy.  Although this may sound discouraging, I assure you that with some due diligence and a good strategy, an effective lead nurturing campaign will position you right where you need to be.