Small Biz Sales: Compelling Offers/Clear Messages

by Mike Coombs on January 4,2018

This post is the 3rd of 5 posts discussing four digital sales essentials for small business.
Here is what is NOT new.

Clear messages and compelling offers are essential.

Here’s what IS new.

Small Biz Sales: Mobile Web SEO

by Mike Coombs on December 28,2017

This post is the second of 5 posts discussing 4 digital sales essentials for small business.
1. Overview,  2. Mobile, Web, SEO,  3. Compelling Offers/Clear Messages
4. Automatic Lead Capture CRM & Follow UP,  5. Expertise-Execution

Mobile Web SEO

The Google Search Engine algorithm has become today's Yellow-Pages... And much more.

Winning ...

Small Business Sales: 4 Digital Essentials

by Mike Coombs on December 22,2017

This post is the first of 5 posts discussing 4 digital sales essentials for small business.
1. Overview,  2. Mobile, Web, SEO,  3. Compelling Offers/Clear Messages
4. Automatic Lead Capture CRM & Follow UP,  4. Expertise-Execution

Finding experts who execute is the biggest challenge.

Today, in small and medium size businesses, digital marketing IS sales. Sales is marketing. They are one in the same. Your digital assets must sell as well a you do. Customers ...

7 Simple Measurements to Ensure Your Content Makes the Grade

by Katie Coombs on December 14,2017

The most successful marketers have their content creation strategy down to a science: plan, create, promote, measure, rinse and repeat. This is how the best content marketing gets done. Each step is dependent upon the previous one, to achieve success. 

Why then, do so many content creators disregard their analytics when measurement and analysis are so crucial to ongoing improvement?