We've seen great results with producing "lots of video" for our marketing clients.
It's time to get far more aggressive about the use of video. Businesses that wisely create lots of video "content" differentiate their brand and sell. The key is more videos in more places; multiple videos on your website; various forms and ad formats on Google YouTube/AdWords; Facebook/Instagram organic and paid ads, television, programmatic OTT, events, sales presentation and more.
By contrast, that one grand and glorious, totally beautiful (and totally expensive!) generic video about your business, probably didn't result in much benefit to your bottom line.
Today, more targeted and discreetly planned videos in more places your prospects will see, can differentiate your brand from the competition, and win, particularly for lead generation.