Both Thomas Edison and George Eastman (shown here) started as scientists with inventions to sell. And they both soon realized that, in order to grow and finance their continued science and company growth, they had to "show up" and become public figure business salesmen.
Small and medium size business CEO’s and sales folks must do that too. They must go to bat personally for their companies everyday. And usually, they are good at it.
So do it. On video. 24/7. On your website. So more people "see" you.