Track Online Ads to Offline Foot Traffic

by Mary Coombs on September 18,2019

Conversion Zone Tracking - Store or Office Visitors

With GeoFencing technology, we can now track the number of people who saw your ads and then actually visited your storefront or office.

Can you successfully measure foot traffic from TV, billboard, radio, or direct mail ads? Possibly, if you place only special offers through those mediums. But, for the most part it's very difficult to attribute and measure these results. 

Not so, with GeoFencing and Conversion Zone Tracking. When a person's mobile device ID has been captured inside the GeoFence and serves your ad via that same mobile device, we can track them all the way back to the store front.

Social Media and Your Eye Care Practice

by Mary Coombs on September 11,2019

Social media has changed the rules for engaging patients. Eye care practices, and healthcare practices in general, are increasingly harnessing the power of platforms like Facebook, Instagram, LinkedIn, and Twitter to generate discussion, build their brand, and sell their services. Virtually every sector of business is feeling the impact of social media.

Video Marketing: You need a brain

by Mike Coombs on September 6,2019

A “brainy” internet video marketing strategy is almost certainly going to be a sales winner for most businesses.

Personalize or Customize Your Website Experience

by Mary Coombs on August 29,2019

One of the biggest buzzwords for marketers over the past several years is personalization. While personalization provides marketers and content experience owners the opportunity to drive their customer experience (think Amazon), personalization is still very much a struggle.

People often use the terms “personalization” and “customization” interchangeably. Not clearly understanding the differences may explain why businesses have difficulty creating better experiences for their customers.