You need a lot of video

by Mike Coombs on November 8,2019

We've seen great results with producing "lots of video" for our marketing clients.

It's time to get far more aggressive about the use of video. Businesses that wisely create lots of video "content" differentiate their brand and sell. The key is more videos in more places; multiple videos on your website; various forms and ad formats on Google YouTube/AdWords; Facebook/Instagram organic and paid ads, television, programmatic OTT, events, sales presentation and more.

By contrast, that one grand and glorious, totally beautiful (and totally expensive!) generic video about your business, probably didn't result in much benefit to your bottom line.

Today, more targeted and discreetly planned videos in more places your prospects will see, can differentiate your brand from the competition, and win, particularly for lead generation.

How to deal with patient reviews

by Mary Coombs on October 22,2019

Reviews not only have the power to influence patients’ decisions but can strengthen a medical practice's credibility. Reviews have the power to gain patients trust, and they encourage people to interact with the practice. Patients interaction ultimately leads to improved profits for medical practices.

Track Online Ads to Offline Foot Traffic

by Mary Coombs on September 18,2019

Conversion Zone Tracking - Store or Office Visitors

With GeoFencing technology, we can now track the number of people who saw your ads and then actually visited your storefront or office.

Can you successfully measure foot traffic from TV, billboard, radio, or direct mail ads? Possibly, if you place only special offers through those mediums. But, for the most part it's very difficult to attribute and measure these results. 

Not so, with GeoFencing and Conversion Zone Tracking. When a person's mobile device ID has been captured inside the GeoFence and serves your ad via that same mobile device, we can track them all the way back to the store front.

Social Media and Your Eye Care Practice

by Mary Coombs on September 11,2019

Social media has changed the rules for engaging patients. Eye care practices, and healthcare practices in general, are increasingly harnessing the power of platforms like Facebook, Instagram, LinkedIn, and Twitter to generate discussion, build their brand, and sell their services. Virtually every sector of business is feeling the impact of social media.