A “brainy” internet video marketing strategy is almost certainly going to be a sales winner for most businesses.
One of the biggest buzzwords for marketers over the past several years is personalization. While personalization provides marketers and content experience owners the opportunity to drive their customer experience (think Amazon), personalization is still very much a struggle.
People often use the terms “personalization” and “customization” interchangeably. Not clearly understanding the differences may explain why businesses have difficulty creating better experiences for their customers.
I'm frequently asked, "Does Facebook advertising work?"
My answer is a resounding YES!
For our clients, FB advertising outperforms Google Ads, radio, billboards, and even organic search results (SEO), and those work too...just not as well.
It's all about the data and measuring return-on-investment.
If you think Facebook (and it's integrated partner platform Instagram) is simply where you keep up with family and friends, and therefore not a good place to advertise your product or service, that's a good assumption... AND you're wrong.
Our company goal is to help clients grow their business by implementing a content strategy to attain leads and drive sales. We often find that upon meeting with a new client’s leadership, the feedback is that everyone is aware the current website “needs a bit of work, but it’s ok.” They insist we use what the company already has and insert a successful content strategy into it. Or, they don’t have the budget for a redesign right now, proceed with the content. The trouble with that thinking is that it’s near impossible to generate leads with content marketing, when your website’s design and/or user experience aren’t very good.