---
title: Traditional, internet and inbound marketing... and life. | Content (2)
description: Content | Inbound, internet, and traditional marketing information (2)
---
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# [Content Strategy Drives Web Design](https://www.coombsmarketing.com/coombs-content/content-strategy-drives-web-design)
by [Katie Coombs](https://www.coombsmarketing.com/coombs-content/author/katie-coombs) on August 6,2019
Our company goal is to help clients grow their business by implementing a content strategy to attain leads and drive sales. We often find that upon meeting with a new client’s leadership, the feedback is that everyone is aware the current website “needs a bit of work, but it’s ok.” They insist we use what the company already has and insert a successful content strategy into it. Or, they don’t have the budget for a redesign right now, proceed with the content. The trouble with that thinking is that it’s near impossible to generate leads with content marketing, when your website’s design and/or user experience aren’t very good.
[](https://www.coombsmarketing.com/coombs-content/10-best-practices-for-geofencing)
# [10 Best Practices for Geofencing](https://www.coombsmarketing.com/coombs-content/10-best-practices-for-geofencing)
by [Katie Coombs](https://www.coombsmarketing.com/coombs-content/author/katie-coombs) on July 16,2019
Geofencing gives companies the ability to show their digital ads to people who have been in very precise areas (within inches of a building), and target users on their mobile devices, tablets and desktops. Generally, people keep the location services on their cell phones turned on. When a person walks into a geofenced area with their cell phone, targeted ads are served to their phones and other devices via the various apps they use and websites they visit. For instance, we "Geofence" a trade show location, and the phones and tablets of that show's attendees. Because they entered the "geofence", they now see our specifically targeted ads. We know their interests. They are at the trade show! We have even target competitor location(s) for our clients. This gives advertisers very specifically focused and targeted reach with their ad spend, and precise ways to measure their results.
If you decide geofencing is for you, we have outlined the top ...
[](https://www.coombsmarketing.com/coombs-content/geofencing-advertising)
# [Geofencing Advertising-is it for you?](https://www.coombsmarketing.com/coombs-content/geofencing-advertising)
by [Mary Coombs](https://www.coombsmarketing.com/coombs-content/author/mary-coombs) on June 26,2019
Geofencing is one of the new kids on the block in the digital marketing world, for small and medium sized business. SMB marketers did not have access to this sophisticated, hyperlocal targeting technique until recently. But we do today!
[](https://www.coombsmarketing.com/coombs-content/targeting-customers-with-video.-it-works)
# [What works for getting new customers? Targeting Customers with Video.](https://www.coombsmarketing.com/coombs-content/targeting-customers-with-video.-it-works)
by [Mike Coombs](https://www.coombsmarketing.com/coombs-content/author/mike-coombs) on March 7,2019
**The right Customers… right in your hands.**
On Facebook, Instagram, Google and YouTube...
Targeted video works!
It’s working for our customers right now, and it will work for you.
When I was a young video pro, I made good, cost effective television commercials, and put them in television shows that had ratings that showed the right demographic actually watched.
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