How to deal with patient reviews

by Mary Coombs on October 22,2019

Reviews not only have the power to influence patients’ decisions but can strengthen a medical practice's credibility. Reviews have the power to gain patients trust, and they encourage people to interact with the practice. Patients interaction ultimately leads to improved profits for medical practices.

Track Online Ads to Offline Foot Traffic

by Mary Coombs on September 18,2019

Conversion Zone Tracking - Store or Office Visitors

With GeoFencing technology, we can now track the number of people who saw your ads and then actually visited your storefront or office.

Can you successfully measure foot traffic from TV, billboard, radio, or direct mail ads? Possibly, if you place only special offers through those mediums. But, for the most part it's very difficult to attribute and measure these results. 

Not so, with GeoFencing and Conversion Zone Tracking. When a person's mobile device ID has been captured inside the GeoFence and serves your ad via that same mobile device, we can track them all the way back to the store front.

Video Marketing: You need a brain

by Mike Coombs on September 6,2019

A “brainy” internet video marketing strategy is almost certainly going to be a sales winner for most businesses.

Does Facebook Advertising Work?

by Mary Coombs on August 16,2019

I'm frequently asked, "Does Facebook advertising work?" 

My answer is a resounding YES!

For our clients, FB advertising outperforms Google Ads, radio, billboards, and even organic search results (SEO), and those work too...just not as well.

It's all about the data and measuring return-on-investment. 

If you think Facebook (and it's integrated partner platform Instagram) is simply where you keep up with family and friends, and therefore not a good place to advertise your product or service, that's a good assumption... AND you're wrong.